Tone Leisure manage a selection of successful leisure facilities in the South West of England. As their organisation has expanded, subdivisions were created to clarify their offering. Sound in Theory was engaged to create distinct, cohesive brands for these new divisions.
Sound in Theory were initially engaged to create subdivision logos for Tone. On seeing new divisions, Tone agreed that their existing wasn't fit for purpose. so invited us to develop their existing identity inline with the new division concepts we presented.
With a loyal base of users and plenty of brand recognition, we worked carefully to the brief: to modernise whilst staying true to the strong foundation concepts.
The new artwork had to be readily applicable to different media, from signage to leaflets; all the while staying consistent and complementary to the other subdivisions.
Following the success of our initial work, Sound in Theory was engaged in a broad range of services for their Vivary Centre - an outdoor activities centre. We've worked on everything from on-site signage to marketing materials.
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