With an avid client base and great range of products, Holy Mackerel needed a spring clean of their brand and website. We refreshed their brand image and built a brand new eCommerce website, resulting in a 95% lift in retail sales.
Already a successful and established name in the greeting card industry, Holy Mackerel wanted to reimagine their brand and website to attract fresh customers, at the same time maintaining brand recognition for loyal customers.
With a loyal base of users and plenty of brand recognition, we worked carefully to the brief: to modernize, whilst staying true to the strong foundation concepts. In addition to updating the logo, we created bespoke brand assets for use on website and print materials, along with associated type styles and colours.
The refreshed site has already been successful, with an immediate jump in online sales since launch. We focused on ease of use, ensuring the website was usable across different devices. The new brand identity gives the site a strong personality.
Having creating a striking web design, it needed to look great on every device. We carefully designed and built the site to perform effectively across smartphones, tablets and desktops.